Your Privacy Matters

af44 Privacy Policy — Your Data, Protected

We are transparent about what data we collect, why we need it, and how we keep it secure. This policy applies to all af44 players in Bangladesh.

Last Updated: January 2026

Our Privacy Commitments

This Privacy Policy explains how af44 collects, uses, stores, and protects the personal information you provide when you register an account, make deposits, play games, or otherwise interact with the af44 platform at https://af44.org. We are committed to handling your data responsibly, transparently, and securely.

By registering an account with af44 or using any part of our platform, you consent to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with this policy, you should not create an account or use the af44 platform.

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SSL Encrypted

All data transmitted between your device and af44 is protected by SSL encryption.

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No Data Sales

af44 never sells your personal data to third parties for marketing purposes.

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Right to Correct

You may request correction of any inaccurate personal data we hold about you.

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Right to Delete

You may request deletion of your personal data, subject to our legal retention obligations.

1Who We Are

af44 is an online gaming platform operated under the domain https://af44.org, providing cricket betting, live casino, slots, crash games, lottery, and related entertainment services to adult players in Bangladesh. In the context of this Privacy Policy, "af44", "we", "us", and "our" refer to the operator of the af44 platform. All personal data collected through the platform is controlled by af44.

This Privacy Policy applies to all personal information collected via the af44 website, mobile browser interface, customer support channels, and any promotional communications. It does not apply to third-party websites or services linked from the af44 platform — those services have their own privacy policies which you should review independently.

2Information We Collect

af44 collects personal information in the following categories:

  • Registration information: your name, date of birth, mobile number, and any other details required to create and verify your af44 account.
  • Identity verification (KYC) documents: where required for compliance purposes, copies of government-issued ID or other documents confirming your identity and age.
  • Financial transaction data: deposit and withdrawal amounts, dates, payment method types (e.g., bKash, Nagad, Rocket), and transaction reference numbers. af44 does not store full card numbers or mobile wallet PINs — these are processed by your payment provider's own secure systems.
  • Gaming activity data: game history, bet amounts, win/loss records, session duration, and bonus utilisation — used to improve platform experience and fulfil responsible gaming obligations.
  • Technical and device data: IP address, browser type, operating system, device model, screen resolution, and session timestamps — collected automatically when you access the platform.
  • Customer support communications: records of live chat, email, or other correspondence between you and the af44 support team, retained to ensure service quality and dispute resolution.

We collect only the personal data that is necessary for the stated purposes. We do not collect sensitive categories of personal data (such as racial origin, political opinions, or health data) unless strictly required for identity verification in specific circumstances.

3How We Use Your Information

af44 uses your personal information for the following purposes:

  • Account management: creating and maintaining your account, verifying your identity, processing your login credentials, and communicating account-related notifications.
  • Transaction processing: handling deposits, withdrawals, and associated record-keeping in compliance with our financial obligations.
  • Responsible gaming compliance: monitoring gaming activity to identify signs of problem gambling and to apply deposit limits, cooling-off periods, or self-exclusion where requested or required.
  • Fraud prevention and security: detecting and preventing fraudulent activity, unauthorised account access, money laundering, and other prohibited conduct.
  • Customer support: responding to your queries, resolving disputes, and improving the quality of our support services.
  • Platform improvement: analysing aggregated, anonymised usage data to understand how players interact with af44, which games are most popular, and where the platform experience can be improved. This analysis does not identify individual players.

af44 processes your personal data on the following legal grounds:

  • Contractual necessity: processing required to provide the services you have signed up for — including account creation, payment processing, and game access.
  • Consent: where you have given specific, informed consent for a processing activity (for example, receiving promotional communications). You may withdraw consent at any time by contacting support.
  • Legal obligation: processing necessary to comply with applicable laws and regulations, including anti-money laundering requirements and responsible gaming mandates.
  • Legitimate interests: processing necessary for our legitimate business interests, including fraud detection, platform security, and service improvement — where those interests are not overridden by your privacy rights.

5Payment Data and Financial Information

When you make a deposit or withdrawal via bKash, Nagad, Rocket, Upay, or a bank transfer, the actual payment transaction is processed entirely by your chosen payment provider using their own secure infrastructure. af44 does not receive, store, or have access to your full mobile wallet credentials, bank account login details, or card numbers.

af44 records only the transaction reference number, amount, date, and payment method type for each deposit or withdrawal. This minimal data set is retained for accounting purposes and to facilitate withdrawal processing, dispute resolution, and fraud prevention.

If you use Visa or Mastercard, your card details are submitted directly to the card processor's PCI-DSS compliant environment. af44 receives only a tokenised reference that cannot be used to initiate new transactions. Your full card number is never visible to af44 staff.

6Sharing Your Information

af44 does not sell your personal data to third parties. We share your data only in the following limited circumstances:

  • Service providers: third-party companies that assist af44 in operating the platform, such as game studios (Pragmatic Play, Evolution Gaming, Ezugi, Spribe, Microgaming, NetEnt), payment processing intermediaries, and customer support technology providers. These providers are contractually bound to handle your data only for the purpose of providing their service to af44 and may not use it for any other purpose.
  • Legal and regulatory authorities: where af44 is required by law, court order, or regulatory mandate to disclose personal data — for example, in response to an anti-money laundering investigation or a court-issued disclosure order.
  • Fraud prevention networks: where sharing is necessary to prevent or detect fraudulent activity affecting af44 or its players.
  • Business transfers: in the event of a merger, acquisition, or sale of all or part of af44's business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights will be maintained.

In all cases where we share data with third parties, we require those parties to maintain appropriate security standards and to process your data only for the permitted purpose. We do not share your personal data with advertising networks, data brokers, or any third party for their own commercial use.

7Cookies and Tracking Technologies

af44 uses cookies and similar browser-storage technologies to operate the platform and improve your experience. The types of cookies we use include:

  • Essential cookies: required for core platform functions such as maintaining your login session, remembering your language preference, and keeping your game state active. These cannot be disabled without breaking the platform.
  • Analytics cookies: used to collect anonymised, aggregated data about how the platform is used — which pages are visited most, how long sessions last, and which features players engage with. This data cannot be used to identify you personally.
  • Session cookies: temporary cookies that expire when you close your browser, used to maintain your active session and prevent duplicate requests.

You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent parts of the af44 platform from functioning correctly. af44 does not use third-party advertising cookies or cross-site tracking technologies.

8Data Retention

af44 retains your personal data for as long as your account is active and for a reasonable period thereafter to fulfil our legal and contractual obligations. Specifically: account registration data is retained for the duration of your account and for a minimum of 5 years after account closure to comply with applicable record-keeping requirements. Financial transaction records are retained for a minimum of 5 years following the date of each transaction. Customer support communications are retained for 2 years from the date of the last interaction.

When personal data is no longer required for the stated purposes and the applicable retention period has expired, af44 will securely delete or anonymise that data. Anonymised data (from which you cannot be identified) may be retained indefinitely for platform analytics and improvement purposes.

9Your Privacy Rights

As an af44 player, you have the following rights regarding your personal data:

  • Right of access: you may request a copy of all personal data af44 holds about you. We will respond to verified access requests within a reasonable timeframe.
  • Right of rectification: you may request correction of any inaccurate or incomplete personal data we hold about you. Where correction is not possible, you may request deletion.
  • Right to erasure: you may request that af44 delete your personal data where it is no longer necessary for the purpose for which it was collected, subject to any overriding legal retention obligations.
  • Right to restrict processing: in certain circumstances you may ask af44 to restrict processing of your data — for example, while an accuracy dispute is being resolved.
  • Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of the above rights, please contact the af44 data team by email at [email protected]

10Security Measures

af44 employs industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted between your device and our servers, access controls that restrict internal access to personal data on a need-to-know basis, regular security reviews and vulnerability assessments of our platform infrastructure, and secure data storage with encrypted database fields for sensitive account information.

While af44 takes all reasonable precautions to safeguard your data, no internet-based platform can guarantee absolute security. You are also responsible for maintaining the confidentiality of your account credentials. If you believe your account has been compromised, please contact af44 support immediately via live chat or by email at [email protected].

11Children's Privacy

The af44 platform is strictly intended for adults aged 21 and above. af44 does not knowingly collect personal data from any person under the age of 21. If you are a parent or guardian and believe that a minor has registered an account or provided personal data to af44, please contact us immediately at [email protected]. Upon verification, we will promptly delete the minor's account and all associated personal data. af44 does not market its services to minors and takes the protection of younger users seriously.

12Third-Party Links

The af44 platform may display the names or logos of third-party game providers, payment partners, or sports organisations for informational purposes. af44 is not responsible for the privacy practices of any third-party service. If you navigate away from the af44 platform to a third-party website, that site's own privacy policy will apply. We encourage you to review the privacy policies of any third-party services you interact with.

13Changes to This Privacy Policy

af44 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered players via a notice on the platform.

Your continued use of the af44 platform following the posting of any updated Privacy Policy constitutes your acceptance of the revised terms. We recommend reviewing this page periodically so you are always aware of how your data is being handled.

14Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way af44 handles your personal data, please contact our support team by email at [email protected]

You may also review our Terms & Conditions or visit our FAQ page.

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